When Inspiration seems to fly in the air

A thought on Macworld

I have been in San Francisco for the last couple of days. While my intent for this visit had nothing to do with Macworld, it seemed fairly silly not to attend considering how close it was to where i was going to be and well because the inner geek in me simply could not hold out. Needless to say i walked the four block to the moscone center, only to be encountered by crazy and motivated and inspired and simply nutty people out to see the latest and greatest from their favorite technology company. The sights were not only beautiful, but it really makes you think at the incredibly crafted creation process that apple has when it comes to developing their new products.

have spent some quality time reading a lot about one person in particular. Jonathan I’ve, and his efforts while employed for the big white gleaming apple. And i have found him to be ( from what I’ve read and seen in interviews) a mild and calm man, seeking beauty and desirability in everyday products while still maintain a design atheistic and standard un equaled by anyone so far.

It is his approach that has garnered my attention, particularly the methodical approach to creativity. I think designers feel constrained by the idea of establishing a method to the madness, but i cant help but think, if you don’t reel in some of the craziness, how much can you truly accomplish? and if you can in fact develop this methodology successfully, how do you not limit yourself by your process? and how do you truly come up with things that are still challenging to develop and solve and exciting to see and encounter. I am not a very old designer, and at heart i am still seeking the part of my field that makes my mind work as solidly and consistently as possible. It is watching macworld and the products of so many around me that I cant help but wonder how so many mind can channel energy into coming up with the next big thing. Weather innovative or not!

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