Archive posts: September, 2008
The elephant in the creative room; When numbers drive change
Posted: September 29th, 2008 at 11:07pm
More often than not, designers and creatives sit in rooms dimly lit by the light of projectors, viewing what must be an endless stream of PowerPoint presentations. Most can visualize this and immediately get the urge to gag. But the truth is for the average designer, projects begin and end this way. And unlike what school so often makes you believe, projects are not always ideal, not always perfectly defined, not always understood by all those...